There is so much talk about the media revolution..... new media, digital media, personalised media, soclal media with content generated by users or members and not by professional journalists. In Asia, traditional TV networks continue continues to rule the media scene...but for how long?
MNCs that have experienced the power of new media in their home countries will inevitably push for such media deployment. In a borderless world Asian Media owners and Media agencies will risk losing business to those in more developed countries if they do not react quickly to develop the capabilities to adequately serve these MNCs and other progressive Asian businesses that desire to exploit these new media.
